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Importance of Keyword Research

Understanding the importance of keyword research

Keyword research forms the foundation of all online marketing. Once you understand what your audience is searching for, what platforms they use to find the products and services they are looking for, and what search terms they are typing in, then your task is to generate content that will respond to their needs, but also content that search engines can identify as being relevant to these needs.

Content is defined not only as text on your website, but content that is used across the web including images, social media posts, video, email marketing, landing pages and business profiles and keywords need to be present across all types of content you create, curate and share.

How does Google understand Keywords?

Organic Search has changed drastically over the years. It isn’t just about strategically placing exact match keywords into prime positions in meta tags, description tags and html titles. It is more about using long-tail keywords throughout all web content using topic focused keywords.

Rank Brain was launched in 2014 and is Google’s artificial intelligence system which presents a new era of search called Semantic Search.

Rank Brain is part of Googles core algorithm and is a strong ranking signal behind backlinks and domain authority. Rank Brain understands the ‘context’ of user search queries. It is capable of interpreting a query that may never have been typed into search before because it can understand the context of what the user is asking for, and will find relevant web pages to match the user intent.

At Whizz Marketing, we analyse keywords regularly for our clients to ensure their sites are competitive in organic search and the content continues to be optimised for the most targeted keywords for their business.

Analysing keywords carefully will provide you with enough insight to choose a short-list of best-match search terms which are highly relevant to your business and will drive the most targeted traffic to your site.  It is these keywords which will become your Focus Keywords for your site optimisation.

There are many tools available to help you identify long-tail keywords that are relevant to your business, and which are commonly used by people searching for the products and services you offer.

Here are some free tools you may like to explore:

Google Adwords Keyword Planner


AHRefs Keyword Explorer

MOZ Keyword Explorer

Through a process of manual research and using automated tools, and also running a competitor analysis so you know what keywords your competitors are optimised for, you will be able to create a short list of targeted long-tail keywords that will give you the best possible chance of achieving a higher page rank and visibility in organic search.

Whizz Marketing offers a very comprehensive Keyword Research Analysis which provides insight on search volumes for keywords related to the products and services you offer as well as an in-depth analysis on 4 competitor domains and how they are ranked for the keywords you want your site to be found for.  This level of analysis will help you to make informed decisions on which keywords will give you a better return, sending more targeted traffic, and helping to drive up conversions.

If you would like further information on the Keyword and Competitor Research Analysis offered by Whizz Marketing, please contact Louise on 01252 622129 or visit

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    Article Name
    Understanding the Importance of Keyword Research
    Keyword research is the foundation of a successful marketing strategy. Understanding what people are searching for, and what keywords will give you the best chance of gaining competitive advantage in organic search is crucial.
    Publisher Name
    Whizz Marketing Services
    Publisher Logo
    We have been dealing with Louise at Whizz Marketing Services along with the web designer that she kindly recommended we use, we have had nothing but a great experience with Louise from her copywriting to SEO marketing strategies. We are grateful that Louise has been patient with us, ALWAYS delivered what we have asked of her and very quickly too, I am not always the fastest at getting back as I have to check in with two directors before I can make final decisions but again, very patient. I feel Louise completely understood the image we like to portray and the content that she wrote up for our website reflects this. Very happy, will be using Louise for many years to come and will recommend to anybody looking for similar services. Also, recommend the web designer that is recommended by Louise as they work hand in hand with each other perfectly. Brilliant communication, friendly and reliable and local too, so glad we found Whizz!
    Jones Moves
    Jones Moves
    18:03 15 Jun 23
    Louise used her expert SEO skills on our agency website and has increased the traffic and leads that are coming into the business for keywords that we were nowhere to be seen. I also refer Louise to my clients as finally i’ve found someone who not only talks the talk, but walks it too!Highly recommended!
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    Nav Singh
    08:41 11 Nov 22
    Louise has a friendly, professional and efficient approach and is easy to work with. I don’t have time to manage the marketing of the business, so it’s great to have an agency I can rely on to do what is needed to keep the brand visibility high in Google and manage the social profiles.  The stronger online brand presence we now have has definitely contributed to the growth and success of my business. I wouldn’t hesitate to recommend Whizz Marketing.
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    Chris King
    16:20 03 Aug 20
    Whizz Marketing was recommended to us by our graphic designer back in 2016. Louise very quickly understood what we wanted to achieve with the rebranding and new website, and worked well with the web developer and graphic designer to help produce a site that not only looked great and clearly defined our brand and ethos, but using her SEO knowledge, she made sure the site worked to attract the right audience, increasing our brand visibility in Google and driving targeted traffic.Louise has continued to provide dedicated support over the years as and when we have needed it. She has been very flexible in her approach and is very easy to work with. She has done a fantastic job for us and I would not hesitate in recommending Whizz Marketing.
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    Matt Cobden
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    Ryan Kaye
    12:35 05 Jul 18
    Louise at Whizz Marketing has been a great help to us in the re-design of our website and launch of a new marketing and social media strategy. Louise co-ordinated the website design, build and content on our behalf ensuring everything hit the latest SEO requirements. This provided the launch pad for a new blog and social media strategy, which Louise also managed on our behalf. We’re very happy with the new design and our website performance and traffic KPIs are moving in a very positive direction within a matter of weeks
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    Whizz Marketing have more than met my expectations. I was struggling to get my website to a consistently prominent position on internet searches. They have put that right. They are not pushey, they are fairly priced, get results, and ideal for small local businesses. I run Yoga Mind and Body which is based in Camberley but I want to get good results in each of the three areas in which I teach: Deepcut, Hook and Hartley Wintney. I am now going to get Whizz to work with me on more generic local marketing in anticipation that it will yield more people coming to my yoga classes.Many thanks Louise and your team.Namaste, JohnstonJohnston Lowry Founder / Teacher / Yoga Mind and Body
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    Johnston Lowry
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    Emma Henderson
    14:51 23 May 17