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What is an ‘optimised’ website?

To put it simply, an optimised website will help your business get found online more easily than one that isn’t optimised.

A website should not only look great, be a great source of useful information and marketing tool for you to generate revenue and promote your brand, but it also needs to work for search engines too.

To make a website work for both users and search engines, the site needs to be ‘optimised’.  This means applying various Best Practice SEO principles to the site through tags and content.

Through the application of good SEO, you will see increased levels of targeted traffic reaching your site, people who are actively searching for the products and services you offer.

Optimising your website will give your business the best possible chance of winning a bigger slice of the market, so addressing the fundamental elements of SEO (search engine optimisation) is key to online success.

An optimised site will have:

  • Addressed Mobile responsive requirements (presenting a good user experience across all devices)
  • Improved site security to protect user data
  • Clean HTML, written to comply with current coding practices
  • SEO friendly site hierarchy, URLs and optimised internal links to achieve site-wide authority
  • Good server response times and speed
  • No technical issues (e.g broken links, Page 404 errors, duplicate content)
  • Good HTML:Content ratio using relevant content applied with keyword effectiveness
  • Quality backlinks

Well-optimised websites have gained the respect of search engines.  Having made the improvements above demonstrates your commitment to enhance the user experience on your site.

Google wants sites to present the best possible experience so people keep using the online environment.  Good for Google and good for you!

There are over 200 factors that will affect the performance and rank of your site and through investment in addressing and improving as many of these elements as possible, your site will be rewarded by accruing rank as the site becomes better optimised.   The higher the rank, the more visibility your web pages achieve for related search queries.  It is important to understand, that although the primary goal for optimising a website is increased visibility in Google, optimising your site will also increase your brand visibility across the web.

The industry is constantly evolving and as such we need to evolve our digital marketing strategies in line with adaptations to the way people search and how search engines deliver results.

We have to admit, this can be a challenge at times, as Google is always updating algorithms and these updates can sometimes cause a bit of a shake-up, but ultimately, Google’s goal is to improve the user experience and they are constantly working to find ways to achieve this.

At Whizz Marketing, we work hard to keep on top of all that is changing in the search landscape and we will let you know as and when any further action needs to be taken to keep your brand buoyant online.


We offer a totally bespoke SEO package for each and every client.  If you have a site under 20 pages we can offer you a special 3 month boost package for just £250.00 per month for 3 months!  Find out more about Whizz SEO ….

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    Service Type
    Provider Name
    Whizz Marketing Services,
    31 Elizabeth Drive,Fleet,Hampshire-GU52 6HW,
    Telephone No.01252 622129
    What is an optimised website? An optimised website will help your business get found online more easily than one that isn't optimised.
    We have been dealing with Louise at Whizz Marketing Services along with the web designer that she kindly recommended we use, we have had nothing but a great experience with Louise from her copywriting to SEO marketing strategies. We are grateful that Louise has been patient with us, ALWAYS delivered what we have asked of her and very quickly too, I am not always the fastest at getting back as I have to check in with two directors before I can make final decisions but again, very patient. I feel Louise completely understood the image we like to portray and the content that she wrote up for our website reflects this. Very happy, will be using Louise for many years to come and will recommend to anybody looking for similar services. Also, recommend the web designer that is recommended by Louise as they work hand in hand with each other perfectly. Brilliant communication, friendly and reliable and local too, so glad we found Whizz!
    Jones Moves
    Jones Moves
    18:03 15 Jun 23
    Louise used her expert SEO skills on our agency website and has increased the traffic and leads that are coming into the business for keywords that we were nowhere to be seen. I also refer Louise to my clients as finally i’ve found someone who not only talks the talk, but walks it too!Highly recommended!
    Nav Singh
    Nav Singh
    08:41 11 Nov 22
    Louise has a friendly, professional and efficient approach and is easy to work with. I don’t have time to manage the marketing of the business, so it’s great to have an agency I can rely on to do what is needed to keep the brand visibility high in Google and manage the social profiles.  The stronger online brand presence we now have has definitely contributed to the growth and success of my business. I wouldn’t hesitate to recommend Whizz Marketing.
    Chris King
    Chris King
    16:20 03 Aug 20
    Whizz Marketing was recommended to us by our graphic designer back in 2016. Louise very quickly understood what we wanted to achieve with the rebranding and new website, and worked well with the web developer and graphic designer to help produce a site that not only looked great and clearly defined our brand and ethos, but using her SEO knowledge, she made sure the site worked to attract the right audience, increasing our brand visibility in Google and driving targeted traffic.Louise has continued to provide dedicated support over the years as and when we have needed it. She has been very flexible in her approach and is very easy to work with. She has done a fantastic job for us and I would not hesitate in recommending Whizz Marketing.
    Matt Cobden
    Matt Cobden
    09:46 22 Jul 20
    Louise has been great with helping to build my new website. Her knowledge is fantastic. Louise is very quick to respond to your emails and phone calls. Highly recommend :)
    Ryan Kaye
    Ryan Kaye
    12:35 05 Jul 18
    Louise at Whizz Marketing has been a great help to us in the re-design of our website and launch of a new marketing and social media strategy. Louise co-ordinated the website design, build and content on our behalf ensuring everything hit the latest SEO requirements. This provided the launch pad for a new blog and social media strategy, which Louise also managed on our behalf. We’re very happy with the new design and our website performance and traffic KPIs are moving in a very positive direction within a matter of weeks
    Adam Bland
    Adam Bland
    08:02 05 Jul 18
    Whizz Marketing have more than met my expectations. I was struggling to get my website to a consistently prominent position on internet searches. They have put that right. They are not pushey, they are fairly priced, get results, and ideal for small local businesses. I run Yoga Mind and Body which is based in Camberley but I want to get good results in each of the three areas in which I teach: Deepcut, Hook and Hartley Wintney. I am now going to get Whizz to work with me on more generic local marketing in anticipation that it will yield more people coming to my yoga classes.Many thanks Louise and your team.Namaste, JohnstonJohnston Lowry Founder / Teacher / Yoga Mind and Body
    Johnston Lowry
    Johnston Lowry
    08:32 09 Nov 17
    We've been delighted with the service Whizz Marketing provided us at The Homemade Brownie Company. Louise brought great technical expertise to the business and was pro-active with her ideas and suggestions. She was always readily available to support and delivered very impressive results in terms of website performance, website traffic and sales conversions. We would not hesitate to recommend her.
    Adam Bland
    Adam Bland
    12:42 04 Aug 17
    Louise at Whizz Marketing has been a god send! Having someone who is honest, trust worthy, efficient and knowledgeable handling all of our SEO requirements has enabled us to concentrate on other aspects of our business. I would highly recommend Whizz Marketing to anyone who wants to see their business thrive online.
    Emma Henderson
    Emma Henderson
    14:51 23 May 17