Latest News

Increase your domain authority

What is Domain Authority and how does it influence SEO?

If you have been working on your SEO and have seen some positive results, then your web pages will be have been accruing authority and rank month on month. This increase in page authority will help to increase overall Domain Authority.

Domain Authority isn’t a single metric. Google will look at a variety of metrics to determine overall domain authority, and the reward will be increased rank, visibility and traffic.

Domain Authority is a metric used by marketers that helps them to predict how well your web pages are likely to rank in Google organic search results. As an example, Moz, a leading SEO software and analytics company, scores domain authority out of 100, where 100 is the best value. If you are looking for a great SEO company visit

A value of over 20 is considered reasonable across most sectors, but it is best to compare your site’s domain authority against that of your competitors. Doing so will give you valuable insight as it will help you to identify who are your strongest competitors, and how much more authority they have. Your SEO and Marketing Strategy can then be adapted to help you achieve your business goals.

Authority metrics that Google will take into account when ranking a webpage includes:

Domain Trust Flow

Domain Trust Flow is a score given to a website between 0-100 that shows how trustworthy a site is. It is based on the quality of backlinks pointing to your domain. If they are authoritative, trustworthy backlinks, domain trust flow will be higher. You will need to measure your own site’s Domain Trust Flow against that of your competitors to establish if there is a need to work on increasing it.

Domain Citation Flow

This is also scored between 0-100 and measures the Link Equity of a domain and considers the number of links pointing to it. If your site has more high authority domains linking to it, the more influential it will be and it will result in a higher Domain Citation Flow score. Government websites, and Educational Establishments are a good place to start when embarking on a linkbuilding strategy as they generally are seen as trusted domains, so are given high domain authority scores. Linking to these types of sites will help increase your overall domain authority and rank.

Page Authority

This is a metric that helps predict how well a given webpage is likely to rank in Google organic search results. Again this is scored from 0-100, with 100 being the highest authority. Page Authority can be increased with good on-site SEO and high levels of engagement.

Other factors that will influence your site’s overall Domain Authority:

Age of Domain

The number of years your site has been live will influence overall domain authority. It takes time to accrue authority so more established domains will have more.

Size of Domain

The number of pages your site has will have an impact too. It will be incredibly difficult for a site with only 20 pages to compete with a site which has over 1,000 as all these pages will have accrued some rank. The larger site will also have a far better chance of generating high levels of visibility in organic search pages too, because of the sheer volume of pages a user could land on.

Quality of Content

Your web content needs to be of good quality, be easy to read and be highly relevant to the products and services you offer. Ideally the site should have a blog so that useful, informative and authoritative content can be uploaded and shared on a regular basis. The more interactions and shares your blog articles achieve, the more authority your site will accrue. If an article you have posted gets 100’s of shares, this sends a clear signal to Google that your content is of high quality.

Positive Reviews

It goes without saying that generating positive reviews will increase your brand credibility and consumer confidence, but it is also the same for Google. If you have received lots of positive reviews from your customers, then this provides Google with the evidence it needs to reward your site with more authority. It shows your brand is a company who people trust and who are willing to connect with and buy from. Google will accumulate this review data over time and as long as the positive reviews continue, this will help strengthen your overall Domain Authority and Rank.

Social Engagement

The level of social buzz your brand generates across social channels will also have a positive influence on your site’s overall Domain Authority. Running paid social campaigns helps to expand reach, and often generates much higher levels of engagement and interactions. Brand mentions, clicks, Likes, follows, comments, reviews (if positive!) are key if you want your social marketing efforts to positively influence your SEO.

Whizz Marketing is an accredited Google Partner SEO and Marketing Agency. If you are interested to increase your site’s Domain Authority, please get in touch. We will run a FREE Audit to identify your current level of authority and will provide recommendations on what action can be taken to help increase it. Find out more at

Enjoyed this Article?

Then get free updates with email marketing tips and strategy advice

    We will not share your email address with third parties. Please check our Privacy Policy for details on how we store and use your data

    Please view our Privacy Policy for full T&CS

    Service Type
    Provider Name
    Whizz Marketing Services,
    31 Elizabeth Drive,Fleet,Hampshire-GU52 6HW,
    Telephone No.01252 622129
    If you have been working on your SEO and have seen some positive results, then your web pages will be have been accruing authority and rank month on month. This increase in page authority will help to increase overall Domain Authority. What is Domain Authority and how does it influence SEO?
    We have been dealing with Louise at Whizz Marketing Services along with the web designer that she kindly recommended we use, we have had nothing but a great experience with Louise from her copywriting to SEO marketing strategies. We are grateful that Louise has been patient with us, ALWAYS delivered what we have asked of her and very quickly too, I am not always the fastest at getting back as I have to check in with two directors before I can make final decisions but again, very patient. I feel Louise completely understood the image we like to portray and the content that she wrote up for our website reflects this. Very happy, will be using Louise for many years to come and will recommend to anybody looking for similar services. Also, recommend the web designer that is recommended by Louise as they work hand in hand with each other perfectly. Brilliant communication, friendly and reliable and local too, so glad we found Whizz!
    Jones Moves
    Jones Moves
    18:03 15 Jun 23
    Louise used her expert SEO skills on our agency website and has increased the traffic and leads that are coming into the business for keywords that we were nowhere to be seen. I also refer Louise to my clients as finally i’ve found someone who not only talks the talk, but walks it too!Highly recommended!
    Nav Singh
    Nav Singh
    08:41 11 Nov 22
    Louise has a friendly, professional and efficient approach and is easy to work with. I don’t have time to manage the marketing of the business, so it’s great to have an agency I can rely on to do what is needed to keep the brand visibility high in Google and manage the social profiles.  The stronger online brand presence we now have has definitely contributed to the growth and success of my business. I wouldn’t hesitate to recommend Whizz Marketing.
    Chris King
    Chris King
    16:20 03 Aug 20
    Whizz Marketing was recommended to us by our graphic designer back in 2016. Louise very quickly understood what we wanted to achieve with the rebranding and new website, and worked well with the web developer and graphic designer to help produce a site that not only looked great and clearly defined our brand and ethos, but using her SEO knowledge, she made sure the site worked to attract the right audience, increasing our brand visibility in Google and driving targeted traffic.Louise has continued to provide dedicated support over the years as and when we have needed it. She has been very flexible in her approach and is very easy to work with. She has done a fantastic job for us and I would not hesitate in recommending Whizz Marketing.
    Matt Cobden
    Matt Cobden
    09:46 22 Jul 20
    Louise has been great with helping to build my new website. Her knowledge is fantastic. Louise is very quick to respond to your emails and phone calls. Highly recommend :)
    Ryan Kaye
    Ryan Kaye
    12:35 05 Jul 18
    Louise at Whizz Marketing has been a great help to us in the re-design of our website and launch of a new marketing and social media strategy. Louise co-ordinated the website design, build and content on our behalf ensuring everything hit the latest SEO requirements. This provided the launch pad for a new blog and social media strategy, which Louise also managed on our behalf. We’re very happy with the new design and our website performance and traffic KPIs are moving in a very positive direction within a matter of weeks
    Adam Bland
    Adam Bland
    08:02 05 Jul 18
    Whizz Marketing have more than met my expectations. I was struggling to get my website to a consistently prominent position on internet searches. They have put that right. They are not pushey, they are fairly priced, get results, and ideal for small local businesses. I run Yoga Mind and Body which is based in Camberley but I want to get good results in each of the three areas in which I teach: Deepcut, Hook and Hartley Wintney. I am now going to get Whizz to work with me on more generic local marketing in anticipation that it will yield more people coming to my yoga classes.Many thanks Louise and your team.Namaste, JohnstonJohnston Lowry Founder / Teacher / Yoga Mind and Body
    Johnston Lowry
    Johnston Lowry
    08:32 09 Nov 17
    We've been delighted with the service Whizz Marketing provided us at The Homemade Brownie Company. Louise brought great technical expertise to the business and was pro-active with her ideas and suggestions. She was always readily available to support and delivered very impressive results in terms of website performance, website traffic and sales conversions. We would not hesitate to recommend her.
    Adam Bland
    Adam Bland
    12:42 04 Aug 17
    Louise at Whizz Marketing has been a god send! Having someone who is honest, trust worthy, efficient and knowledgeable handling all of our SEO requirements has enabled us to concentrate on other aspects of our business. I would highly recommend Whizz Marketing to anyone who wants to see their business thrive online.
    Emma Henderson
    Emma Henderson
    14:51 23 May 17