Latest News

Structured Data MarkUp

What is JSON-LD Structured Data MarkUp & Does It Help SEO?

The application of JSON-LD Structured Data MarkUp into a website is a fantastic way of getting more visibility for key content in your site.

Google uses structured data to better understand the content of a page. The markup appears as ‘snippets’ of code which is not visible to a user, but which provide Google with extra clues as to what your content is about.

For example, structured data can be used if you want to attract a local audience and the mark up is then created to highlight your business contact details, helping Google to find your business quickly if a local relevant search is conducted.

Structured Data Markup can also be applied to blog content, events, recipes, products, reviews, videos and many more different types of content.

Does it help SEO?

Well yes and no. Applying structured data markup to content will not increase the ‘rank’ of your pages directly, however, it does enhance your brand visibility by adding more information about your business in search results. The snippets, or search features, can also increase click through rates as people will see the type of content you have on your site and make a decision to click through to the page based on the information provided in the extra feature. An increase in traffic and engagement will help to build trust and authority, and this will earn you higher rank.

Where do the snippets appear?

Google won’t show the search feature alongside your organic listing all of the time. Google will only show the snippet if it provides the best search experience for the user, and this means taking into account many factors, including location and device type.

Basic Structured Data Markup Snippets

Rich snippets – can include styling, images (shown) and other features

Rich Structured Data Markup Snippet

Enriched Snippet

A more interactive and immersive result provided for some categories, for example, job posting and recipes. This can sometimes be shown as the Knowledge Graph result which can include corporate branding, company bio, web and social links.

Enriched Structured Data MarkUp Snippet

If you want your content to gain more visibility in Google Search, you should apply JSON-LD Structured MarkUp as it will increase the chance of getting your content seen.

We are offering a FREE audit of your site to see if you have any structured data markup already applied, please get in touch with Louise at Whizz Marketing on 01252 622129.

If you do have some markup in place, we may be able to enhance it. If you don’t, we can discuss what types of markup could be applied and provide support with getting it installed and validated with Google.

For further information, please visit whizzmarketing.co.uk

Enjoyed this Article?

Then get free updates with email marketing tips and strategy advice

    We will not share your email address with third parties. Please check our Privacy Policy for details on how we store and use your data

    Please view our Privacy Policy for full T&CS

    DEDICATED SEO CONSULTANCY SERVICES IN YOUR LOCAL AREA
    We have been dealing with Louise at Whizz Marketing Services along with the web designer that she kindly recommended we use, we have had nothing but a great experience with Louise from her copywriting to SEO marketing strategies. We are grateful that Louise has been patient with us, ALWAYS delivered what we have asked of her and very quickly too, I am not always the fastest at getting back as I have to check in with two directors before I can make final decisions but again, very patient. I feel Louise completely understood the image we like to portray and the content that she wrote up for our website reflects this. Very happy, will be using Louise for many years to come and will recommend to anybody looking for similar services. Also, recommend the web designer that is recommended by Louise as they work hand in hand with each other perfectly. Brilliant communication, friendly and reliable and local too, so glad we found Whizz!
    Jones Moves
    Jones Moves
    18:03 15 Jun 23
    Louise used her expert SEO skills on our agency website and has increased the traffic and leads that are coming into the business for keywords that we were nowhere to be seen. I also refer Louise to my clients as finally i’ve found someone who not only talks the talk, but walks it too!Highly recommended!
    Nav Singh
    Nav Singh
    08:41 11 Nov 22
    Louise has a friendly, professional and efficient approach and is easy to work with. I don’t have time to manage the marketing of the business, so it’s great to have an agency I can rely on to do what is needed to keep the brand visibility high in Google and manage the social profiles.  The stronger online brand presence we now have has definitely contributed to the growth and success of my business. I wouldn’t hesitate to recommend Whizz Marketing.
    Chris King
    Chris King
    16:20 03 Aug 20
    Whizz Marketing was recommended to us by our graphic designer back in 2016. Louise very quickly understood what we wanted to achieve with the rebranding and new website, and worked well with the web developer and graphic designer to help produce a site that not only looked great and clearly defined our brand and ethos, but using her SEO knowledge, she made sure the site worked to attract the right audience, increasing our brand visibility in Google and driving targeted traffic.Louise has continued to provide dedicated support over the years as and when we have needed it. She has been very flexible in her approach and is very easy to work with. She has done a fantastic job for us and I would not hesitate in recommending Whizz Marketing.
    Matt Cobden
    Matt Cobden
    09:46 22 Jul 20
    Louise has been great with helping to build my new website. Her knowledge is fantastic. Louise is very quick to respond to your emails and phone calls. Highly recommend :)
    Ryan Kaye
    Ryan Kaye
    12:35 05 Jul 18
    Louise at Whizz Marketing has been a great help to us in the re-design of our website and launch of a new marketing and social media strategy. Louise co-ordinated the website design, build and content on our behalf ensuring everything hit the latest SEO requirements. This provided the launch pad for a new blog and social media strategy, which Louise also managed on our behalf. We’re very happy with the new design and our website performance and traffic KPIs are moving in a very positive direction within a matter of weeks
    Adam Bland
    Adam Bland
    08:02 05 Jul 18
    Whizz Marketing have more than met my expectations. I was struggling to get my website to a consistently prominent position on internet searches. They have put that right. They are not pushey, they are fairly priced, get results, and ideal for small local businesses. I run Yoga Mind and Body which is based in Camberley but I want to get good results in each of the three areas in which I teach: Deepcut, Hook and Hartley Wintney. I am now going to get Whizz to work with me on more generic local marketing in anticipation that it will yield more people coming to my yoga classes.Many thanks Louise and your team.Namaste, JohnstonJohnston Lowry Founder / Teacher / Yoga Mind and Body
    Johnston Lowry
    Johnston Lowry
    08:32 09 Nov 17
    We've been delighted with the service Whizz Marketing provided us at The Homemade Brownie Company. Louise brought great technical expertise to the business and was pro-active with her ideas and suggestions. She was always readily available to support and delivered very impressive results in terms of website performance, website traffic and sales conversions. We would not hesitate to recommend her.
    Adam Bland
    Adam Bland
    12:42 04 Aug 17
    Louise at Whizz Marketing has been a god send! Having someone who is honest, trust worthy, efficient and knowledgeable handling all of our SEO requirements has enabled us to concentrate on other aspects of our business. I would highly recommend Whizz Marketing to anyone who wants to see their business thrive online.
    Emma Henderson
    Emma Henderson
    14:51 23 May 17