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What will an ecommerce audit reveal

January 17th 2024 / SEO

Author: LOUISE CRANSTONE

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What will an Ecommerce SEO Audit reveal?

Unveiling Your Site’s SEO Strengths and Weaknesses

A well-optimised eCommerce website is key to attracting more visitors, driving sales, and achieving business goals.

An eCommerce SEO audit serves as an essential tool to assess your website’s current SEO performance and identify areas for improvement. It’s a comprehensive evaluation that analyses technical, on-page, and content SEO aspects, providing valuable insights that can transform your online presence.

Why Conduct an ecommerce SEO Audit before Developing an SEO Strategy?

Before embarking on an SEO strategy, conducting an audit is crucial to establish a baseline understanding of your website’s strengths and weaknesses. This will prevent you from wasting time and resources on ineffective strategies, allowing you to focus on the areas with the most potential impact.

Technical SEO: Laying the Foundation for Success

Technical SEO is the backbone of a successful eCommerce site. It ensures that your website is crawlable, indexable, and mobile-friendly, making it easier for search engines to find and rank your pages.

A comprehensive audit will identify technical issues such as:

Broken links: These can lead to 404 errors, frustrating users and sending negative signals to search engines.
Mobile responsiveness: A poor mobile experience can significantly impact user engagement and conversion rates.
Website speed: Slow loading times can deter visitors, resulting in higher bounce rates.

Site structure: A clear and organised site structure makes it easier for users to find what they’re looking for and for search engines to crawl your pages effectively.

On-Page SEO: Optimising for Search Intent

On-page SEO focuses on optimising your website’s content and code to improve its relevance for specific keywords and phrases.

A thorough audit will assess:

  • Keyword targeting: Are you targeting the right keywords that your target audience is using?
  • Title tags and meta descriptions: Are these concise, informative, and optimized for keywords?
  • Content quality: Is your content engaging, informative, and relevant to your target audience?
  • Internal linking: Are your pages linked internally to create a cohesive structure and improve user navigation?
  • Image optimisation: Are your images properly optimised with alt text and filenames that include relevant keywords?
  • Content SEO: Engaging Your Audience with Valuable Content

Content SEO focuses on creating high-quality content that attracts and engages your target audience. While product descriptions are essential, consider expanding your content strategy with engaging blog posts, articles, and guides that address industry trends, customer questions, and related topics.

Unveiling Insights from Your Audit

An eCommerce SEO audit provides valuable insights that can transform your website’s performance.

It can reveal:

  • Keyword rankings: Identify the keywords you’re currently ranking for and how they’re generating traffic.
  • Traffic sources: Understand where your traffic is coming from, both organic and paid.
  • Conversion rates: Analyse how many visitors are converting into paying customers.
  • Page performance: Identify which pages are performing well and which ones need improvement.
  • User engagement: Track metrics like time on page, bounce rate, and average scroll depth to assess user engagement and identify areas for improvement.

Resolving Issues and Implementing Best Practices

Once you’ve identified the areas for improvement, you can start resolving technical issues, optimising on-page and applying content SEO, and implementing best practices.

This may involve:

  • Addressing broken links and improving mobile responsiveness.
  • Optimising title tags, meta descriptions, and content for relevant keywords.
  • Enhancing image optimisation and internal linking.
  • Creating engaging and informative blog posts, articles, and guides.

By implementing the insights from your audit, you can significantly improve your eCommerce website’s SEO performance, attract more organic traffic, increase conversions, and boost your online presence.

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At Whizz Marketing, we provide dedicated, affordable SEO and marketing support to small local businesses.  We also share lots of tips, guidance and resources to help small business owners to better understand SEO and how to apply it.  If you are in need of some extra support, please get in touch.  Call Louise at Whizz on 07814 391221 or visit whizzmarketing.co.uk to find out more about how Whizz can help your business.

If you are eager to get started with learning more about SEO and how to adapt your SEO Strategy to the new AI search landscape, please explore our SEO Hub for Small Businesses.  This is your go-to SEO toolbox!  Here you will find lots of guidance, tips and tools that are bang up-to-date and will give all you need to get started on creating your 2024 SEO Strategy.

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    Summary
    What will an Ecommerce SEO Audit reveal?
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    What will an Ecommerce SEO Audit reveal?
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    An eCommerce SEO audit serves as an essential tool to assess your website's current SEO performance and identify areas for improvement. Find out more.
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