Core Algorithm Updates
The March update focused on rewarding authorative sites with good quality content and which provide a good user experience. Sites were rewarded for focusing on promoting expertise, authority and professionalism, measured using Quality Rater Guidelines. If you have noticed a drop in traffic, it isn’t to say your site has suffered a penalty, its just that the changes benefited pages that were previously under-rewarded, so a shift will occur as these pages accrue more rank.
The April update appears to be quite significant and a number of sites have reported changes, both positive and negative. It hasn’t been confirmed what this update relates to but if your site has suffered a loss of rank in the last 2 weeks, it is recommended that you check your technical site quality, and compare it to that of your competitors.
Google Mobile First Index being rolled out now
The broad roll out has started. Sites that are migrating to Mobile First Indexing will be notified via Google Search Console, so look out for an email notification. You should see a significant increase in crawl rates from Smartphone Googlebot once your site is indexed. If your site isn’t mobile responsive, it will still show in the Mobile First Index if the content is the most relevant to the user search query, even if the site isn’t mobile-friendly or is slower to load. We do however highly recommend you do invest in ensuring your site speed is as fast as possible, and your site adapts to provide a good mobile experience.
Google images showing Title Tags as captions
Google image search can really increase the visibility of your brand and products. When the images are displayed on the image search results pages, they show a domain URL so the user can see where the image came from, and now Google has added the Title Tag from the page which the image has come from, providing more detailed information about the content relating to the image. This will inevitably increase traffic to your site, so it will be well worth revising your Meta Title Tags to ensure they will display not just for Google Search but also for Google Image Search.
Google My Business – New Features
Earlier this year, Google add a ‘Description’ feature to the GMB profile so a business can add a more detailed description about their company to display in the Knowledge Panel. Google have now also added a ‘Services’ tab which allows businesses to add even more information relating to their service provision, including pricing. There is also the facility to add an ‘Appointment’ url so users can click to reach the contact page on your website – all this is displayed on Page 1 of Google – its free advertising – don’t miss out!
If you want to ensure your site retains its competitive edge, then its important to adapt your strategy to include the new opportunities that Google presents. If you would like further advice on how you can gain more visibility in Google search, please get in touch. Call Louise on 01252 622129 or visit whizzmarketing.co.uk for more information.