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Whats New with Google Marketing Tools

Google offers a fantastic range of free marketing tools that will help businesses to gain competitive advantage, reach more customers and better understand who their customers are and what they are looking for.

Google posts now liveGive Your Local SEO a Boost – Google My Business Posts Now Live

Google My Business (formerly Google Places) is the dashboard interface for managing your Local Google Search Business Listing.

To get your business showing on Google maps you need to register your business and it’s bricks and mortar location and wait for a verification postcard from Google. Once received, you enter a pin code into the account and this will activate your Local Search Listing and show your business location on Google maps. This inset image is an example of how a local search results listing will display on the main Google search results page.

Google have been expanding the information available to view through local listings and now you can include opening hours, photos, reviews and posts. Google posts was launched this summer and gives you the opportunity to make public announcements via the Google search platform, such as for events, product launches, special offers. This can give your business much higher prominence and will help to increase traffic to your website. Regular updates to your Google My Business profile will also help it to accrue rank and gain higher positioning in mobile and local results pages.

Google + Business page

Unlike Facebook, Google+ pages and posts can help you to reach people beyond a social network and its integration with various Google products and technologies, including Google Search and You Tube, making it an extremely valuable marketing tool.

Google + is a social network and focuses on interactions within communities of people who share similar interests. Setting up a Google+ Business profile is easy and very similar to Facebook. Once you have set up a profile, you can search for people and/or discover communities who you may wish to connect with and share information.

Google + consists of a newsfeed of posts, videos and photos, similar to Twitter and Facebook, you can share, +1 (Like) a post and comment. As Google + pages are no longer linked to YouTube and Google My Business accounts, it gives business owners complete flexibility in the use of the platform. Whizz highly recommends keeping an active profile on G+ and try to use it as a way to connect with people who may be interested in the products and services you offer.

Google Analytics

Adding Google Analytics tracking code to your website will provide valuable insight which you can use to help you make better decisions about future marketing that will present a more focused and targeted approach, increasing return.  Analytics will help you to better understand who your customers are, where they are located, their journey once they land on your site, what they are buying, and how well your website is performing to attract and retain customers.  Tracking your website performance on a regular basis needs to be a key part of your marketing strategy.  Monitor, measure, analyse and improve!

Google Adwords Keyword Planner

Keywords are crucial if potential customers are going to find your website above your competitors in the Google search pages. The Google Adwords Keyword Planner gives you the opportunity to find out what keywords are most popular in your sector and have the highest search volumes. It will also give you lots of new keyword ideas helping you to find popular keywords related to your products and services, and you can test how certain keywords will perform in Google search. You do need to have an active Google Adwords account now to use the Keyword Planner, but it does provide a great deal of insight so is strongly recommended.

Google Search Console

Creating a Search Console account will allow you to verify your site with Google, get it indexed quicker, and will provide a great deal of insight on the performance of your site in Google search results pages. You can see if any errors have been found on your site that may require action, whether there are any security issues, how well your site is being crawled by the search bots, how many pages are indexed, and lots more besides.

Google Page Speed Insights

With the new mobile search index launch looming, the need to make sure your site is downloading quickly for mobile users is paramount. Site speed is becoming an increasingly stronger ranking signal, so it pays to run regular site speed checks to make sure your site isn’t lagging and presenting a poor user experience to your customers. Simply visit this url and add your page url to run the speed test for desktop and mobile. This only analyses the speed on the page you have provided, so you will need to do this for all main landing pages to ensure you are capturing all speed insights for your site.

Whizz Marketing Services is a Google Partner Agency and Louise Cranstone is a Certified Google Advertising Specialist providing guidance and support to businesses wanting to achieve more visibility in Google Search Results Pages. For further information and advice on how to market your business on-line, please visit or call Louise on 01252 622129.

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    Service Type
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    Whizz Marketing Services,
    31 Elizabeth Drive,Fleet,Hampshire-GU52 6HW,
    Telephone No.01252 622129
    Whats New with Google Marketing Tools? Find out how various free Google tools can help your brand and website achieve more prominence in Google Search.
    We have been dealing with Louise at Whizz Marketing Services along with the web designer that she kindly recommended we use, we have had nothing but a great experience with Louise from her copywriting to SEO marketing strategies. We are grateful that Louise has been patient with us, ALWAYS delivered what we have asked of her and very quickly too, I am not always the fastest at getting back as I have to check in with two directors before I can make final decisions but again, very patient. I feel Louise completely understood the image we like to portray and the content that she wrote up for our website reflects this. Very happy, will be using Louise for many years to come and will recommend to anybody looking for similar services. Also, recommend the web designer that is recommended by Louise as they work hand in hand with each other perfectly. Brilliant communication, friendly and reliable and local too, so glad we found Whizz!
    Jones Moves
    Jones Moves
    18:03 15 Jun 23
    Louise used her expert SEO skills on our agency website and has increased the traffic and leads that are coming into the business for keywords that we were nowhere to be seen. I also refer Louise to my clients as finally i’ve found someone who not only talks the talk, but walks it too!Highly recommended!
    Nav Singh
    Nav Singh
    08:41 11 Nov 22
    Louise has a friendly, professional and efficient approach and is easy to work with. I don’t have time to manage the marketing of the business, so it’s great to have an agency I can rely on to do what is needed to keep the brand visibility high in Google and manage the social profiles.  The stronger online brand presence we now have has definitely contributed to the growth and success of my business. I wouldn’t hesitate to recommend Whizz Marketing.
    Chris King
    Chris King
    16:20 03 Aug 20
    Whizz Marketing was recommended to us by our graphic designer back in 2016. Louise very quickly understood what we wanted to achieve with the rebranding and new website, and worked well with the web developer and graphic designer to help produce a site that not only looked great and clearly defined our brand and ethos, but using her SEO knowledge, she made sure the site worked to attract the right audience, increasing our brand visibility in Google and driving targeted traffic.Louise has continued to provide dedicated support over the years as and when we have needed it. She has been very flexible in her approach and is very easy to work with. She has done a fantastic job for us and I would not hesitate in recommending Whizz Marketing.
    Matt Cobden
    Matt Cobden
    09:46 22 Jul 20
    Louise has been great with helping to build my new website. Her knowledge is fantastic. Louise is very quick to respond to your emails and phone calls. Highly recommend :)
    Ryan Kaye
    Ryan Kaye
    12:35 05 Jul 18
    Louise at Whizz Marketing has been a great help to us in the re-design of our website and launch of a new marketing and social media strategy. Louise co-ordinated the website design, build and content on our behalf ensuring everything hit the latest SEO requirements. This provided the launch pad for a new blog and social media strategy, which Louise also managed on our behalf. We’re very happy with the new design and our website performance and traffic KPIs are moving in a very positive direction within a matter of weeks
    Adam Bland
    Adam Bland
    08:02 05 Jul 18
    Whizz Marketing have more than met my expectations. I was struggling to get my website to a consistently prominent position on internet searches. They have put that right. They are not pushey, they are fairly priced, get results, and ideal for small local businesses. I run Yoga Mind and Body which is based in Camberley but I want to get good results in each of the three areas in which I teach: Deepcut, Hook and Hartley Wintney. I am now going to get Whizz to work with me on more generic local marketing in anticipation that it will yield more people coming to my yoga classes.Many thanks Louise and your team.Namaste, JohnstonJohnston Lowry Founder / Teacher / Yoga Mind and Body
    Johnston Lowry
    Johnston Lowry
    08:32 09 Nov 17
    We've been delighted with the service Whizz Marketing provided us at The Homemade Brownie Company. Louise brought great technical expertise to the business and was pro-active with her ideas and suggestions. She was always readily available to support and delivered very impressive results in terms of website performance, website traffic and sales conversions. We would not hesitate to recommend her.
    Adam Bland
    Adam Bland
    12:42 04 Aug 17
    Louise at Whizz Marketing has been a god send! Having someone who is honest, trust worthy, efficient and knowledgeable handling all of our SEO requirements has enabled us to concentrate on other aspects of our business. I would highly recommend Whizz Marketing to anyone who wants to see their business thrive online.
    Emma Henderson
    Emma Henderson
    14:51 23 May 17
    Louise from Whizz Marketing has helped us with our company’s SEO, offering advice which was practical and relevant to the nature and size of our business. Louise’s knowledge of the local market platforms has been a real positive for us. We have certainly been able to reach a wider audience as a direct result.Our website ranking has benefited greatly from her advice. The ongoing support and input from Whizz Marketing is money well spent – a great return on our investment.
    Farnham Golf Club
    Farnham Golf Club
    14:18 04 Sep 15