Latest News

Whats New With Google

November 20th 2017 / SEO

Author: LOUISE CRANSTONE

What’s New with Google? Stay Ahead of Your Competition

Google is continually working to improve the user experience, and for website owners, this can create a bit of a challenge if you want to stay ahead of your competition!

We are all having to continually adapt to the constantly evolving search marketplace to ensure our businesses stay on top and retain its competitive edge.

Keep up with recent updates and changes to Google algorithms, products and tools and you are half-way there. Then it’s a case of identifying which is relevant to your business and adapting your strategy to win an even bigger slice of the market.

Recent Google Updates:

1. The Mobile First Index has started to be rolled out for a small percentage of sites in the Google Index. This testing could take months before the vast majority of us see any significant changes. It is, however, crucial for website owners to address the needs of the mobile user, so if you haven’t invested in a mobile-responsive site yet, then now is most definitely the time to do it. This should be an absolute priority in your SEO Strategy if you want to continue to attract new customers and targeted traffic via mobile searches.

2. Google Chrome 62 browser is now live and is showing non-secure site warnings when a user completed a form on a non-https web page. Migrating to HTTPS will currently provide a small rank improvement, however, this signal is expected to strengthen as the user alerts become more prominent when landing on a non-secure website.

3. Google is starting to show Voice Search keywords in the Google Search Console search query keyword list. If someone conducts a voice search on their mobile phone and uses a keyword the matches the content of your site and then subsequently visits your site, the voice search keyword will be shown in the search query keyword list. These keywords are not currently tagged as voice search queries but hopefully they will be! An interesting development for sure!

4. Google is beginning to roll out ‘inside this place’ photos into the business Knowledge Panel, which is viewable on the right hand side of the search index page following a brand or related search. This isn’t an option in the UK just yet, but we will let you know once it becomes available.

5. Google reviews are an explicit ranking factor – Google have confirmed this, but getting keywords and location referencing into the reviews may help your site accrue more rank. Adding photos, special opening hours, using Google Posts tool will also work to increase engagement of the Google My Business listing, and will help increase prominence and visibility in Google Local Search.

 

Whizz Marketing is a Google Partner Agency and provides SMEs across the UK with SEO and online marketing support. If you are interested to learn more about how Whizz can help get your business found online, please contact Louise on 01252 622129 or visit whizzmarketing.co.uk.

Enjoyed this Article?

Then get free updates with email marketing tips and strategy advice

    We will not share your email address with third parties. Please check our Privacy Policy for details on how we store and use your data

    Please view our Privacy Policy for full T&CS

    Summary
    SEO
    Service Type
    SEO
    Provider Name
    Whizz Marketing Services,
    31 Elizabeth Drive,Fleet,Hampshire-GU52 6HW,
    Telephone No.01252 622129
    Area
    UK
    Description
    Whats new with Google? Google is continually working to improve the user experience, and for website owners, this can create a bit of a challenge if you want to stay ahead of your competition!
    DEDICATED SEO CONSULTANCY SERVICES IN YOUR LOCAL AREA

    SEO Hampshire SEO Fleet  SEO Hook  SEO Basingstoke  SEO Southampton  Marketing Hampshire  Marketing Basingstoke

    We have been dealing with Louise at Whizz Marketing Services along with the web designer that she kindly recommended we use, we have had nothing but a great experience with Louise from her copywriting to SEO marketing strategies. We are grateful that Louise has been patient with us, ALWAYS delivered what we have asked of her and very quickly too, I am not always the fastest at getting back as I have to check in with two directors before I can make final decisions but again, very patient. I feel Louise completely understood the image we like to portray and the content that she wrote up for our website reflects this. Very happy, will be using Louise for many years to come and will recommend to anybody looking for similar services. Also, recommend the web designer that is recommended by Louise as they work hand in hand with each other perfectly. Brilliant communication, friendly and reliable and local too, so glad we found Whizz!
    Jones Moves
    Jones Moves
    18:03 15 Jun 23
    Louise used her expert SEO skills on our agency website and has increased the traffic and leads that are coming into the business for keywords that we were nowhere to be seen. I also refer Louise to my clients as finally i’ve found someone who not only talks the talk, but walks it too!Highly recommended!
    Nav Singh
    Nav Singh
    08:41 11 Nov 22
    Louise has a friendly, professional and efficient approach and is easy to work with. I don’t have time to manage the marketing of the business, so it’s great to have an agency I can rely on to do what is needed to keep the brand visibility high in Google and manage the social profiles.  The stronger online brand presence we now have has definitely contributed to the growth and success of my business. I wouldn’t hesitate to recommend Whizz Marketing.
    Chris King
    Chris King
    16:20 03 Aug 20
    Whizz Marketing was recommended to us by our graphic designer back in 2016. Louise very quickly understood what we wanted to achieve with the rebranding and new website, and worked well with the web developer and graphic designer to help produce a site that not only looked great and clearly defined our brand and ethos, but using her SEO knowledge, she made sure the site worked to attract the right audience, increasing our brand visibility in Google and driving targeted traffic.Louise has continued to provide dedicated support over the years as and when we have needed it. She has been very flexible in her approach and is very easy to work with. She has done a fantastic job for us and I would not hesitate in recommending Whizz Marketing.
    Matt Cobden
    Matt Cobden
    09:46 22 Jul 20
    Louise has been great with helping to build my new website. Her knowledge is fantastic. Louise is very quick to respond to your emails and phone calls. Highly recommend :)
    Ryan Kaye
    Ryan Kaye
    12:35 05 Jul 18
    Louise at Whizz Marketing has been a great help to us in the re-design of our website and launch of a new marketing and social media strategy. Louise co-ordinated the website design, build and content on our behalf ensuring everything hit the latest SEO requirements. This provided the launch pad for a new blog and social media strategy, which Louise also managed on our behalf. We’re very happy with the new design and our website performance and traffic KPIs are moving in a very positive direction within a matter of weeks
    Adam Bland
    Adam Bland
    08:02 05 Jul 18
    Whizz Marketing have more than met my expectations. I was struggling to get my website to a consistently prominent position on internet searches. They have put that right. They are not pushey, they are fairly priced, get results, and ideal for small local businesses. I run Yoga Mind and Body which is based in Camberley but I want to get good results in each of the three areas in which I teach: Deepcut, Hook and Hartley Wintney. I am now going to get Whizz to work with me on more generic local marketing in anticipation that it will yield more people coming to my yoga classes.Many thanks Louise and your team.Namaste, JohnstonJohnston Lowry Founder / Teacher / Yoga Mind and Body
    Johnston Lowry
    Johnston Lowry
    08:32 09 Nov 17
    We've been delighted with the service Whizz Marketing provided us at The Homemade Brownie Company. Louise brought great technical expertise to the business and was pro-active with her ideas and suggestions. She was always readily available to support and delivered very impressive results in terms of website performance, website traffic and sales conversions. We would not hesitate to recommend her.
    Adam Bland
    Adam Bland
    12:42 04 Aug 17
    Louise at Whizz Marketing has been a god send! Having someone who is honest, trust worthy, efficient and knowledgeable handling all of our SEO requirements has enabled us to concentrate on other aspects of our business. I would highly recommend Whizz Marketing to anyone who wants to see their business thrive online.
    Emma Henderson
    Emma Henderson
    14:51 23 May 17
    Louise from Whizz Marketing has helped us with our company’s SEO, offering advice which was practical and relevant to the nature and size of our business. Louise’s knowledge of the local market platforms has been a real positive for us. We have certainly been able to reach a wider audience as a direct result.Our website ranking has benefited greatly from her advice. The ongoing support and input from Whizz Marketing is money well spent – a great return on our investment.
    Farnham Golf Club
    Farnham Golf Club
    14:18 04 Sep 15
    ‹
    ›