Google is continually working to improve the user experience, and for website owners, this can create a bit of a challenge if you want to stay ahead of your competition!
We are all having to continually adapt to the constantly evolving search marketplace to ensure our businesses stay on top and retain its competitive edge.
Keep up with recent updates and changes to Google algorithms, products and tools and you are half-way there. Then it’s a case of identifying which is relevant to your business and adapting your strategy to win an even bigger slice of the market.
Recent Google Updates:
1. The Mobile First Index has started to be rolled out for a small percentage of sites in the Google Index. This testing could take months before the vast majority of us see any significant changes. It is, however, crucial for website owners to address the needs of the mobile user, so if you haven’t invested in a mobile-responsive site yet, then now is most definitely the time to do it. This should be an absolute priority in your SEO Strategy if you want to continue to attract new customers and targeted traffic via mobile searches.
2. Google Chrome 62 browser is now live and is showing non-secure site warnings when a user completed a form on a non-https web page. Migrating to HTTPS will currently provide a small rank improvement, however, this signal is expected to strengthen as the user alerts become more prominent when landing on a non-secure website.
3. Google is starting to show Voice Search keywords in the Google Search Console search query keyword list. If someone conducts a voice search on their mobile phone and uses a keyword the matches the content of your site and then subsequently visits your site, the voice search keyword will be shown in the search query keyword list. These keywords are not currently tagged as voice search queries but hopefully they will be! An interesting development for sure!
4. Google is beginning to roll out ‘inside this place’ photos into the business Knowledge Panel, which is viewable on the right hand side of the search index page following a brand or related search. This isn’t an option in the UK just yet, but we will let you know once it becomes available.
5. Google reviews are an explicit ranking factor – Google have confirmed this, but getting keywords and location referencing into the reviews may help your site accrue more rank. Adding photos, special opening hours, using Google Posts tool will also work to increase engagement of the Google My Business listing, and will help increase prominence and visibility in Google Local Search.
Whizz Marketing is a Google Partner Agency and provides SMEs across the UK with SEO and online marketing support. If you are interested to learn more about how Whizz can help get your business found online, please contact Louise on 01252 622129 or visit whizzmarketing.co.uk.