Latest News

Google Ad Campaigns

Which Google Campaign? Achieve Your Marketing Goals

Choose the right Google campaign to achieve your marketing goals

Did you know Google now offers 6 main campaign types, providing even more opportunity for you to achieve maximum brand exposure to the audience that matters most to your business.

With so many different platforms, campaigns and ad types to choose from, it can be a bit of a minefield if you don’t really know what each can deliver.

Finding a campaign type and ad format that is the best fit for your budget and type of product or service you are promoting, and one that aligns with your marketing goals is key to the success of PPC campaign.

We have provided a summary list of all the different Google PPC campaigns and ad formats currently available through the Google Advertising Platform. We are pretty sure that you will find at least one of these presents opportunity for your business. Perhaps it’s time for you to dip your toe in the Google PPC pond!

The campaign type determines where customers will be able to see your ads, but you can make this more specific by targeting your ads.

Campaign Types:

1. Search Network with Display Select

Standard & All Features
Google Search Results, Search Partner Sites, Google Display Network and YouTube. Reach people as they are actively searching for the products/service you are offering, and as they visit other websites across the website that are relevant to the products/service you offer.
Ad Types – Text Ads, Shopping Ads, Dynamic Search Ads, App/Digital Content Ads
GOAL: capture traffic whilst people are actively searching, drive sales, increase brand awareness, engage with customers, build customer loyalty

2. Search Network Only

Standard & All Features
Google Search Results, Search Partner Sites. Reach customers as they are actively searching for the products/service you are offering
Ad Types – Text Ads
Specialised targeting within Search Campaigns – Call Only Ads, Dynamic Search Ads, Mobile App Promotion Ads
GOAL: drive sales, generate conversions by click or call, target local audience

3. Display Network Only

All Features
Display Network – placement on over 2 million websites, including YouTube, Gmail, Google Play. Reach customers whilst they are browsing online on other websites.
Ad Types: Text Ads, Image Ads
GOAL: drive sales, build customer loyalty, engage with customers, increase brand awareness

4. Shopping

Google Search, Google shopping and selected Google Partner websites
Ad Type – Product Listing Ad. Require Google Merchant Center Account and a Data Feed to Online Store. Charged on cost per click basis.

5. Video

Display Network and YouTube. Reach customers within other streaming video content or as a video ad on its own.
Ad Type – TrueView In-Stream Ads, True-View Discovery Ads, Bumper Ads (has short message on ad)
GOAL: increase brand awareness, engage with customers

6. Universal App

Google Search Network, Search Partners, Google Play, YouTube and Google Display Network
IOS and Android Appsearch Network Only – Mobile App Installs Campaign
Ad Types – Text Ads
GOAL: increase brand awareness, drive installs, increase engagement

To help you to choose the right campaign, you will need to know who your target audience is so you can match the campaign objectives and be sure that they will meet your goals.

If you haven’t analysed your target audience yet, we can help with that. Whizz Marketing provide in-depth research and analysis on website traffic and user search behaviour, so with access to your website analytics, we can provide a detailed overview on the demographics of your core audience, what they search on, what they are interested in once they reach your site, and how engaged they are with your website content.

Once you have a better understanding of who your customers are, you will be able to market to them much more effectively – and this will bring better results!

Whizz Marketing Services is a Google Partner Agency with specialisms in Search and Mobile Advertising. If you would like to run a targeted mobile search campaign we have a fantastic offer for new accounts saving up to £120.00 in the first month! Please call Louise on 01252 622129 or visit our website for further information on the Adwords Campaign Management Support provided by Whizz.

Enjoyed this Article?

Then get free updates with email marketing tips and strategy advice

    We will not share your email address with third parties. Please check our Privacy Policy for details on how we store and use your data

    Please view our Privacy Policy for full T&CS

    Marketing Strategy
    Service Type
    Marketing Strategy
    Provider Name
    Whizz Marketing Services,
    31 Elizabeth Drive,Fleet,Hampshire-GU52 6HW,
    Telephone No.01252 622129
    An overview of the various ad campaign types Google offers through the pay per click platform.
    We have been dealing with Louise at Whizz Marketing Services along with the web designer that she kindly recommended we use, we have had nothing but a great experience with Louise from her copywriting to SEO marketing strategies. We are grateful that Louise has been patient with us, ALWAYS delivered what we have asked of her and very quickly too, I am not always the fastest at getting back as I have to check in with two directors before I can make final decisions but again, very patient. I feel Louise completely understood the image we like to portray and the content that she wrote up for our website reflects this. Very happy, will be using Louise for many years to come and will recommend to anybody looking for similar services. Also, recommend the web designer that is recommended by Louise as they work hand in hand with each other perfectly. Brilliant communication, friendly and reliable and local too, so glad we found Whizz!
    Jones Moves
    Jones Moves
    18:03 15 Jun 23
    Louise used her expert SEO skills on our agency website and has increased the traffic and leads that are coming into the business for keywords that we were nowhere to be seen. I also refer Louise to my clients as finally i’ve found someone who not only talks the talk, but walks it too!Highly recommended!
    Nav Singh
    Nav Singh
    08:41 11 Nov 22
    Louise has a friendly, professional and efficient approach and is easy to work with. I don’t have time to manage the marketing of the business, so it’s great to have an agency I can rely on to do what is needed to keep the brand visibility high in Google and manage the social profiles.  The stronger online brand presence we now have has definitely contributed to the growth and success of my business. I wouldn’t hesitate to recommend Whizz Marketing.
    Chris King
    Chris King
    16:20 03 Aug 20
    Whizz Marketing was recommended to us by our graphic designer back in 2016. Louise very quickly understood what we wanted to achieve with the rebranding and new website, and worked well with the web developer and graphic designer to help produce a site that not only looked great and clearly defined our brand and ethos, but using her SEO knowledge, she made sure the site worked to attract the right audience, increasing our brand visibility in Google and driving targeted traffic.Louise has continued to provide dedicated support over the years as and when we have needed it. She has been very flexible in her approach and is very easy to work with. She has done a fantastic job for us and I would not hesitate in recommending Whizz Marketing.
    Matt Cobden
    Matt Cobden
    09:46 22 Jul 20
    Louise has been great with helping to build my new website. Her knowledge is fantastic. Louise is very quick to respond to your emails and phone calls. Highly recommend :)
    Ryan Kaye
    Ryan Kaye
    12:35 05 Jul 18
    Louise at Whizz Marketing has been a great help to us in the re-design of our website and launch of a new marketing and social media strategy. Louise co-ordinated the website design, build and content on our behalf ensuring everything hit the latest SEO requirements. This provided the launch pad for a new blog and social media strategy, which Louise also managed on our behalf. We’re very happy with the new design and our website performance and traffic KPIs are moving in a very positive direction within a matter of weeks
    Adam Bland
    Adam Bland
    08:02 05 Jul 18
    Whizz Marketing have more than met my expectations. I was struggling to get my website to a consistently prominent position on internet searches. They have put that right. They are not pushey, they are fairly priced, get results, and ideal for small local businesses. I run Yoga Mind and Body which is based in Camberley but I want to get good results in each of the three areas in which I teach: Deepcut, Hook and Hartley Wintney. I am now going to get Whizz to work with me on more generic local marketing in anticipation that it will yield more people coming to my yoga classes.Many thanks Louise and your team.Namaste, JohnstonJohnston Lowry Founder / Teacher / Yoga Mind and Body
    Johnston Lowry
    Johnston Lowry
    08:32 09 Nov 17
    We've been delighted with the service Whizz Marketing provided us at The Homemade Brownie Company. Louise brought great technical expertise to the business and was pro-active with her ideas and suggestions. She was always readily available to support and delivered very impressive results in terms of website performance, website traffic and sales conversions. We would not hesitate to recommend her.
    Adam Bland
    Adam Bland
    12:42 04 Aug 17
    Louise at Whizz Marketing has been a god send! Having someone who is honest, trust worthy, efficient and knowledgeable handling all of our SEO requirements has enabled us to concentrate on other aspects of our business. I would highly recommend Whizz Marketing to anyone who wants to see their business thrive online.
    Emma Henderson
    Emma Henderson
    14:51 23 May 17