There is no denying the fact that content is the driving force behind all online marketing campaigns. Be it organic or paid, without quality content, you wouldn’t be able to drive traffic to your website. Likewise, well-researched and quality content is also the key factor that can help boost your site’s ranking on the search engine. More importantly, through quality content, you can establish a name for yourself or your brand in your niche industry, and this, in turn, can help you connect with influencers, which can help you to generate backlinks for your website.
A lot has been said about quality over quantity. However, which is better; long form content or short form content, is a question that most marketers have. Statistically speaking, long form content triumphs over short form content, as it offers detailed information about a particular topic to the readers. This eliminates the need to toggle back-and-forth on the search engine to look for similar resources, thereby saving time.
Also, from an SEO perspective, long form content can help increase the dwell time of your site as well as reduce the bounce rate. This helps signal to Google that readers are enjoying your content and finding it useful, which helps boosts its ranking on SERPs.
While short form content has its uses, long form content such as how-to guides, eBooks, case studies, roundups etc make for better resources. They are also more visually appealing as they include visuals, statistics, videos, and infographics. All of these factors help make the post more engaging, resulting in increased audience engagement, more social shares, among others.
So, in comparison, long form content is way better than short form content, especially for SEO. Thus, make sure that you focus on creating quality, informative, and well-research long form content for your website. This will help you garner more organic traffic and improve your ranking, which will help boosts the conversion rate.
Content Length and Its 10 Factors Affecting SEO [Infographic] by the team at Capsicum Mediaworks
This article was written for Whizz Marketing by Nirav Dave,the CTO & Co-Founder at Capsicum Mediaworks.