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Why a website blog is good for SEO

Why a Website Blog is Good for SEO

Content drives the Internet. There are billions of pages published and more being added every minute of every day. Your website absolutely needs content, and it needs lots of it if you want your content to be more visible than your competitors’ content!

A website blog that works for both search engines and users will help increase your brand visibility across the web whilst also enhancing trust and credibility amongst your audience.

A website blog needs to work for search engines and your readers. If you want it to help improve your SEO, the blogs will need to be optimised with your focus keywords and have high topic relevance. To make it work for your website visitor, the content should have good readability scores (not too technical or using too much jargon) and be relevant to your business and the interests of your audience. The content should be fresh and unique, so not copied from elsewhere on the web.

Getting the right website content balance for SEO

We are starting to see more and more website owners opting to slice their content in favour of creating a ‘cleaner, fresher’ looking site. The result is lots more images being used to connect with their audience, and less text-heavy pages, however, although images are great and are proven to help increase engagement levels on-site, reducing the content volume on your site will likely have a negative impact on your SEO. It is about achieving the right balance.

If you cull too much content and compromise your SEO, your stunning new ‘cleaner, fresher’ site won’t be visited by as many people as you might like. Your site will lose rank and visibility in search indexes because search engines won’t any longer be able to find high enough content relevance to user search queries.

Using your blog to help improve SEO

If your site content volume is low, adding a website blog is a great way to increase your content volume quickly. Each blog generates a new page url, and this has the potential to achieve rank, generating more impressions in search engines, driving more traffic to your site.

Once your blog is up and running, a great benefit to having a regular flow of fresh content is that it provides a cost effective and time efficient way of creating and sharing content across the web.

Re-use your blog content across other platforms, social channels, Google My Business posts. Use it in the form of snippets, re-phrase it or use it in different formats, such as by running a poll or competition, producing a white paper that is relevant to the blog topic. Once you have a good bank of content flowing through the blog, you won’t be short on inspiration for your social posts!

Optimise your blog articles

Keywords are the core component of optimised content. Incorporating your focus keywords into blog articles, through the headlines, body text, image tags and meta tags will help increase content relevance and rank for those keywords.

We advise our clients to have a list of focus keywords (and variants of them) that they plan to incorporate into their blog content. Working from a list will help prevent the keywords becoming too broad, and so will help to build keyword relevance and rank more quickly.

Synonyms and Keyword Stems

As Google now understands ‘context’ it makes it easier for us to use keyword variations and synonyms.

Synonyms are words that mean the same thing, such as big, large, huge and they can act as road signs for search engines to find relevant content, so if you choose to use synonyms, it will give your content a better chance of getting ranked.

Keyword stems are also good to use, for example if you use the word ‘cooking’ Google will also show results for ‘cook’, ‘cooks’ or ‘cooking’ in the search results, again, giving your content a better chance of generating some traffic.

Generating Comments on Posts

Getting relevant comments on a blog can really help increase your organic traffic, however, sometimes spammers and third parties may take advantage of this by adding a backlink in the comment to a site you wouldn’t ordinarily want to be associated with. If you enable the comment facility, ensure you moderate every comment before it goes live to reduce the risk of spamming.

Whizz Marketing is a Google Partner Agency in Fleet Hampshire. We do an awful lot of content writing for our clients as it is such an important aspect of SEO. If you don’t have time to blog regularly and would like some support, please get in touch with Louise on 01252 622129 or visit


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    Service Type
    Provider Name
    Whizz Marketing Services,
    31 Elizabeth Drive,Fleet,Hampshire-GU52 6HW,
    Telephone No.01252622129
    If you want your website blog to help improve your SEO, the blog articles will need to be optimised with your focus keywords and have high topic relevance.
    We have been dealing with Louise at Whizz Marketing Services along with the web designer that she kindly recommended we use, we have had nothing but a great experience with Louise from her copywriting to SEO marketing strategies. We are grateful that Louise has been patient with us, ALWAYS delivered what we have asked of her and very quickly too, I am not always the fastest at getting back as I have to check in with two directors before I can make final decisions but again, very patient. I feel Louise completely understood the image we like to portray and the content that she wrote up for our website reflects this. Very happy, will be using Louise for many years to come and will recommend to anybody looking for similar services. Also, recommend the web designer that is recommended by Louise as they work hand in hand with each other perfectly. Brilliant communication, friendly and reliable and local too, so glad we found Whizz!
    Jones Moves
    Jones Moves
    18:03 15 Jun 23
    Louise used her expert SEO skills on our agency website and has increased the traffic and leads that are coming into the business for keywords that we were nowhere to be seen. I also refer Louise to my clients as finally i’ve found someone who not only talks the talk, but walks it too!Highly recommended!
    Nav Singh
    Nav Singh
    08:41 11 Nov 22
    Louise has a friendly, professional and efficient approach and is easy to work with. I don’t have time to manage the marketing of the business, so it’s great to have an agency I can rely on to do what is needed to keep the brand visibility high in Google and manage the social profiles.  The stronger online brand presence we now have has definitely contributed to the growth and success of my business. I wouldn’t hesitate to recommend Whizz Marketing.
    Chris King
    Chris King
    16:20 03 Aug 20
    Whizz Marketing was recommended to us by our graphic designer back in 2016. Louise very quickly understood what we wanted to achieve with the rebranding and new website, and worked well with the web developer and graphic designer to help produce a site that not only looked great and clearly defined our brand and ethos, but using her SEO knowledge, she made sure the site worked to attract the right audience, increasing our brand visibility in Google and driving targeted traffic.Louise has continued to provide dedicated support over the years as and when we have needed it. She has been very flexible in her approach and is very easy to work with. She has done a fantastic job for us and I would not hesitate in recommending Whizz Marketing.
    Matt Cobden
    Matt Cobden
    09:46 22 Jul 20
    Louise has been great with helping to build my new website. Her knowledge is fantastic. Louise is very quick to respond to your emails and phone calls. Highly recommend :)
    Ryan Kaye
    Ryan Kaye
    12:35 05 Jul 18
    Louise at Whizz Marketing has been a great help to us in the re-design of our website and launch of a new marketing and social media strategy. Louise co-ordinated the website design, build and content on our behalf ensuring everything hit the latest SEO requirements. This provided the launch pad for a new blog and social media strategy, which Louise also managed on our behalf. We’re very happy with the new design and our website performance and traffic KPIs are moving in a very positive direction within a matter of weeks
    Adam Bland
    Adam Bland
    08:02 05 Jul 18
    Whizz Marketing have more than met my expectations. I was struggling to get my website to a consistently prominent position on internet searches. They have put that right. They are not pushey, they are fairly priced, get results, and ideal for small local businesses. I run Yoga Mind and Body which is based in Camberley but I want to get good results in each of the three areas in which I teach: Deepcut, Hook and Hartley Wintney. I am now going to get Whizz to work with me on more generic local marketing in anticipation that it will yield more people coming to my yoga classes.Many thanks Louise and your team.Namaste, JohnstonJohnston Lowry Founder / Teacher / Yoga Mind and Body
    Johnston Lowry
    Johnston Lowry
    08:32 09 Nov 17
    We've been delighted with the service Whizz Marketing provided us at The Homemade Brownie Company. Louise brought great technical expertise to the business and was pro-active with her ideas and suggestions. She was always readily available to support and delivered very impressive results in terms of website performance, website traffic and sales conversions. We would not hesitate to recommend her.
    Adam Bland
    Adam Bland
    12:42 04 Aug 17
    Louise at Whizz Marketing has been a god send! Having someone who is honest, trust worthy, efficient and knowledgeable handling all of our SEO requirements has enabled us to concentrate on other aspects of our business. I would highly recommend Whizz Marketing to anyone who wants to see their business thrive online.
    Emma Henderson
    Emma Henderson
    14:51 23 May 17