It is not only the High Street retailers who face increasing challenges as a direct result of the Internet making it easier, more convenient, and often cheaper for the consumer to purchase online.
Any business is susceptible to the risk of losing out to competition if they don’t have a strong online presence. The Internet is our super-information highway. It is where we go to look for local services, to book a restaurant, to research products before we buy, to get ideas and inspiration, to be entertained, to be educated and to connect with others. This is the place your brand needs to have a prominent presence and be easily found.
Here are some key 2019 Internet Statistics provided by Broadband Search
Total Internet Users Worldwide: 4,208,571,287 people – that’s 55.1% of the total global population that now use the Internet! 16.8% of these are in Europe.
Internet Usage: Usage have increased by 1,066% in the last 8 years.
Europe Usage: 85.2% of Europe have access to and use the Internet on a daily basis.
How Many Domain Names: There are 342 million domain names in the World.
How many Websites: Currently there are 1,805,260,010 websites online globally – so getting your website appearing on Page 1 of Google for a relevant search term is a great achievement with so much competition!
Email Usage: In 2018, the number of emails sent & received globally reached 281.1 billion. By 2022 it’s predicted to increase to 333.2 billion emails sent and received PER DAY!
Mobile Traffic: In 2018 mobile traffic amounted to 52.2% of total Internet traffic, up 2% on 2017. In 2009, just 0.7% of traffic came from mobile devices.
Mobile Sales: By 2021 mobile ecommerce sales will account for 72.9% of all online purchases, totalling 3.56 trillion dollars.
Top 3 Visited Sites: No surprise here – Google, YouTube & Facebook. Another great reason to get your site working in Google and to step up your investment in video and social media marketing.
Top Social Media Sites: Facebook have 2,234 billion active users Worldwide. Second to Facebook is Instagram with 1 billion active users. It is predicted that by 2020, over 3 billion people will be using social media. In 2010, there were less than 1 billion people using social media. Only 35% of Facebook users are under 25.
Top Downloaded App: Facebook Messenger, with 1.3 billion active users.
Top Video Streaming Platform: YouTube with 1 billion unique monthly visitors. Second to that is Netflix with 150 million unique monthly visitors. Another great reason to be incorporating video into your marketing strategy! 50% of people on the Internet watch videos and product demons before purchasing anything. It is predicted that 75% of all content viewed online by 2022 will be video.
How many searches in Google: Google processes over 3.5 billion searches every day. That is 40,000 searches every second! In 1999 Google took a month to index 50 million website pages. In 2012, the same task was completed in under 60 seconds.
Top 3 most popular search terms: Weather – 24.4 million, Maps 20.4 million, Translate 18.3 million searches per month.
The Internet is constantly changing, and your SEO and marketing strategy should be reviewed annually to reflect these changes and to ensure your brand stays one step ahead of your competition.
Whizz Marketing Services is a Google Partner SEO & Marketing Agency in Fleet Hampshire. We can help and guide you in creating a strategy that will help your business to thrive in the online marketplace. Get in touch today on 01252 622129 or visit whizzmarketing.co.uk for further information on the full range of SEO and marketing support services we offer.