LOCAL SEO AGENCY IN SOUTHAMPTON
Are you looking for a results-driven SEO Agency in Southampton?
If so you have come to the right place! Whizz Marketing Services is a results-driven SEO agency in Southampton who delivers totally customised, dedicated SEO support to local businesses in Southampton. Our expertise makes Whizz Marketing a No.1 Choice!
We are totally committed to helping your brand achieve more visibility online. Great SEO will help increase targeted traffic to your website, which will result in better quality leads and more conversions – and that is exactly what we do! Get your FREE SEO Audit today!
Whizz Marketing is a Google Partner Agency and Louise Cranstone, Director, has specialisms in the management of Google Search, Display and Shopping Campaigns. Both SEO consultancy and PPC services are offered at affordable prices, with no fixed contract period.
Whizz Marketing has been trading since 2011 and over this time our client portfolio has grown to cover most sectors locally in Hampshire, and across the UK.
We like to work closely with our clients, so once we have gained an understanding of your business, and have some insight as to how well your website is currently performing, we can advise on the most effective SEO strategy – a strategy that will give your business competitive edge in your niche and provide as much support as you need to implement it and measure results.
Adapting your SEO Strategy for the new Search Generative Experience (SGE)
In today’s AI-enhanced search landscape, traditional SEO alone is no longer enough. To truly connect with your target audience and establish authority in your industry, you need a strategic approach that resonates with both users and search engines. That’s where our SEO Content Strategy service comes into play.
Whizz Marketing in Hampshire will work with you to adapt your current SEO strategy to one that will future-proof your website, helping it to attract more traffic and achieve higher search visibility, ready for when Google launches the new AI Search Generative Experience (SGE).
How much does SEO cost?
Our SEO Consultancy works a little differently to many other SEO agencies. We don’t have fixed contracts. In fact we don’t tie clients into a contract at all and this is because we are confident that you will see a return on your investment and will want to stay with us.
We price our SEO based on what your website needs and what you want to achieve. Our SEO support is completely transparent so you know exactly what you are getting from your investment with us.
Our prices start at just £400.00, a one-off fee for small websites.
GET A FREE AUDIT TODAY!
We will audit your site free of charge and will provide a proposal on what can be done to help improve brand visibility, targeting and user engagement. If there are any more specific services you require we can add those into the mix to provide a customised SEO quotation.
Unlock the power of SEO in Southampton and boost your online presence today.
We can help you implement these actionable tips and strategies. If implemented correctly, it won’t be long before you start to see your website climb the rankings, attract more visitors, and generate more leads and revenue. CALL US TODAY ON 07814 391221!
HOW TO BOOST YOUR WEBSITE TRAFFIC
In the ever-growing world of digital marketing, having a strong online presence is essential for businesses in Southampton.
But how can you ensure that your website stands out from the crowd and gets noticed by potential customers?
The answer lies in harnessing the power of SEO (Search Engine Optimisation).
SEO is the key to driving organic traffic to your website and increasing your visibility in search engine results. By optimising your website and content with relevant keywords, you can improve your rankings in search engine results pages (SERPs), making it easier for potential customers to find you.
However, SEO is more than just keyword optimisation. It requires a strategic approach that takes into account factors such as website design, user experience, and content quality. It’s about understanding the intent of your target audience and creating valuable, informative content that meets their needs.
Whether you’re a small local business or a large corporation, unlocking the power of SEO can help you attract more visitors, generate leads, and ultimately increase your revenue.
We will help build your online presence to take it to the next level with our expert SEO in Southampton
ADAPT YOUR SEO STRATEGY TO THE NEW AI GENERATIVE SEARCH EXPERIENCE (SGE)
- RUN SEO AUDIT
- RESOLVE TECHNICAL ISSUES
- CONDUCT KEYWORD RESEARCH
- CONDUCT COMPETITOR ANALYSIS
- REVIEW & ADAPT YOUR SEO STRATEGY FOR AI SEARCH
- IMPLEMENT A TOPIC-FOCUSED SEO CONTENT STRATEGY
- USE A COMBINED ORGANIC AND PPC STRATEGY
- GENERATE POSITIVE REVIEWS
SEO tools and resources for businesses in Southampton
Implementing SEO strategies can be overwhelming, especially for businesses in Southampton that may not have dedicated marketing teams. Fortunately, there are several SEO tools and resources available to help you optimise your website and improve your online presence.
Here are some popular tools and resources to consider:
1. Google Search Console
Google Search Console is a free tool provided by Google that allows you to monitor and maintain your website’s presence in search results. It provides valuable insights into how Google sees your website, identifies indexing issues, and offers suggestions to improve your website’s performance.
2. Google Analytics
Google Analytics is a powerful tool that provides in-depth data and insights about your website’s performance. It allows you to track metrics such as website traffic, user behavior, and conversion rates. By analysing this data, you can identify areas for improvement and make data-driven decisions to optimise your website.
3. Moz
Moz is a comprehensive SEO toolset that offers a range of features to help businesses improve their online presence. It provides keyword research tools, link building opportunities, on-page optimisation recommendations, and performance tracking capabilities. Moz also offers a wealth of educational resources, including guides, blog posts, and webinars, to help you stay up-to-date with the latest SEO trends and best practices.
4. SEMrush
SEMrush is another popular SEO tool that offers a suite of features to help businesses improve their search engine visibility. It provides keyword research, competitor analysis, backlink analysis, and site auditing capabilities. SEMrush also offers a range of educational resources, including courses, webinars, and blog posts, to help you learn and implement effective SEO strategies.
These are just a few examples of the SEO tools and resources available to businesses in Southampton. Depending on your specific needs and budget, you can explore other tools and resources to help you optimise your website and improve your online presence.
Local SEO strategies for businesses in Southampton
For businesses in Southampton, implementing local SEO strategies is essential to attract customers in the local area. Here are some tips to help you improve your local SEO:
1. Claim and optimise your Google Business profile listing
The Google Business profile is a free tool that allows you to manage your business information and appear in local search results. By claiming and optimising your listing, you can ensure that your business details, such as address, phone number, and opening hours, are accurate and up-to-date.
To optimise your Google Business listing, make sure to:
- Choose the correct category for your business
- Add high-quality photos of your business
- Encourage customers to leave reviews
2. Optimise your website for local keywords
To rank well in local search results, it’s important to optimise your website for local keywords. This includes incorporating location-specific keywords throughout your website and content. For example, if you’re a restaurant in Southampton, you might want to target keywords like “best restaurants in Southampton” or “Southampton dining.”
Additionally, you can create location-specific landing pages that target specific areas within Southampton. This can help you attract customers who are searching for businesses in a specific neighbourhood or suburb.
3. Get listed in online directories
Getting listed in online directories can help improve your local SEO and increase your online visibility. Make sure to create profiles on popular directories such as Yelp, TripAdvisor, and Yell.com. When creating your listings, ensure that your business information is consistent across all directories.
4. Generate local reviews
Online reviews play a crucial role in local SEO. Positive reviews not only improve your credibility but also help increase your visibility in local search results. Encourage your satisfied customers to leave reviews on platforms like Google, Yelp, or Facebook. Responding to reviews, both positive and negative, shows that you value customer feedback and are committed to providing excellent service.
By implementing these local SEO strategies, businesses in Southampton can increase their visibility in local search results and attract customers in the local area.
DEDICATED SEO SUPPORT FOR BUSINESSES IN SOUTHAMPTON
- Trusted Google Partner Agency with specialisms in mobile & search advertising
- Over 25 years marketing expertise
- Proven SEO success
- Loyal customer base
- Rated 5.0 on Google with 18 reviews
- Complete transparency on costs and packages
- Certified WordPress SEO Specialist
- Local & National reach across multiple sectors
Want to outrank your competitors?
Improve your website SEO
Book a FREE Audit today
Call us on 01256 229073
Or complete the form below
Find out more about our SEO Services in Southampton
SEO helps to increase the visibility of your website in Google search results and drive highly targeted traffic to your website.
We can package up all these services to give your site the SEO boost it needs
ON-SITE SEO HELPS TO INCREASE THE VISIBILITY OF YOUR WEBSITE IN SEARCH RESULTS AND DRIVE HIGHLY TARGETED TRAFFIC TO YOUR SITE
GET YOUR ON-SITE SEO BOOST TODAY
- Keyword Research
- Competitor Analysis
- SEO Audit
- Technical SEO
- Content Optimsation
- Meta Tag Optimisation
- Image Optimisation
- Schema Markup
More Questions? Check out these SEO FAQs
SEO (Search Engine Optimisation)
Organic search is the process by which users conduct a search query in Google, or other search engines. The search engine results pages (SERPS) display the most relevant and authoritative web pages that Google algorithms determine to be the best match to that search query. These are also known as ‘natural’ search results as they are not paid for. If a web page is getting on page 1 or even in the top organic position of Google, this webpage will have a high rank for that particular search term or keyword. SEO (Search Engine Optimisation) is a strategy used to help increase rank and authority of web pages, to achieve greater visibility and more traffic in organic search.
Paid search gives advertisers an opportunity to achieve more brand visibility in Google, and other search engines, than they would naturally achieve in organic search. Paid search is a great strategy to use if a website is not achieving Google Page 1 visibility for keywords that are important to the business. As paid ads are displayed above organic search results, it can give a brand greater prominence and competitive advantage. Paid ads work to drive targeted traffic to a website and each time a user clicks on the ad, the advertiser will pay for that click. The cost per click varies across different sectors, but a paid search campaign can be run from as little as £4.00 per day.
SEO requires a different strategy to PPC. SEO is a long-term strategy. It takes time for a website to gain rank, trust and authority. This builds over time as the website becomes more established and as Google starts to receive signals that indicate the content is trusted, useful and relevant for users. PPC on the other hand is often used as a short-term promotional strategy as PPC can get expensive over time as each click is paid for. For maximum visibility and prominence, the best solution is to create an SEO strategy to complement a PPC strategy. This means you will be creating more opportunities for people to reach your website using different keywords and search terms, which will result in more traffic, leads and conversions.
An SEO Audit is an analysis of how your website performs in organic search results. A comprehensive SEO Audit will provide insight many different factors that may affect the performance of your site. These include insight on the level of optimisation your website and pages achieve, any SEO issues, technical issues such as broken links, page speed analysis and scores, any mobile optimisation issues, traffic analysis, rank analysis, and any gains or losses in the rank of keywords you are tracking, backlink analysis, trust and citation flows and level of domain authority. Your SEO agency should identify any issues and be able to resolve them for you. Once any errors and issues are resolved, it will give your site the best opportunity to gain rank and visibility in organic search results, which will generate more targeted traffic, leads and conversions.
Black hat SEO is bad SEO. These are a set of practices that are used to manipulate search engines. Black Hat SEO practices are pretty redundant now as Google is aware of them all and will penalise sites that continue to use spammy techniques to achieve rank advantage. Black Hat SEO will get your site excluded from Google, so avoid, avoid, avoid! Black Hat SEO techniques include link manipulation, keyword stuffing, hidden text or links, doorway pages, cloaking, article spinning, content automation and many more. If you haven’t reviewed your SEO for a few years, it is strongly recommended, as your site may not be ranking as well as it could if some of these Black Hat SEO techniques are evident on the site.
Good SEO is White Hat SEO. Bad SEO is Black Hat SEO. Google algorithms have become very sophisticated in the last few years. Google now understands the context of web content, and also understands user intent. It uses algorithms to produce accurate results in response to a search query. When good SEO is applied, it will work with these algorithms to help your content achieve more visibility in organic search results. There are many factors that affect the authority and rank of a website and its web pages, so it is recommended that you first conduct an SEO Audit as well as keyword and competitor research so you have the insight you need to make informed decisions that will help you to achieve your goals.
Any SEO strategy should include a content marketing strategy, and for good reason. Google’s algorithms are now so advanced they can understand the ‘context’ of words, which means we no longer need to stuff our websites full of single keywords. This will not be seen favourably by Google anymore. It is much better to use what we call ‘long-tail keywords’, these are search phrases that are much more specific, maybe containing 2, 3 or 4 words. Users are now much more savvy when it comes to searching online. They know that if they type in ‘black patent shoes’ they will find black patent shoes. However, if the user typed in ‘black shoes’ but actually wanted black patent shoes, they will understand that the results won’t be as relevant. So if you have a content strategy where you are writing unique, relevant content that is of interest to your users and which contains a few long-tail keywords, and which also shows to increase the engagement of your users, then this content will achieve more visibility in organic search results.
Conduct a Competitor Analysis to gain insight on how you are positioned in organic search results compared to your competitors. This analysis will also provide insight on what keywords your competitors are ranking for, the level of traffic they generate and what keywords may present more opportunity to outrank your competition. Once you have analysed the data, you will have a better understanding of what you need to do in order to gain competitive advantage and start outranking your competitors for keywords that are important to your business.
A cross-channel marketing campaign will help to drive more traffic to your website quickly. We recommend initially conducting some keyword and competitor research, and this insight will help you to determine how much budget you may need to invest in order to achieve your goals. Great traffic-generating strategies include Google display campaigns, paid social campaigns, email campaigns and video campaigns. If you are looking to generate more traffic long term then investing in SEO will help increase brand visibility in organic search results, and this will generate more traffic, increasing leads and sales.
Local SEO will help your brand achieve greater visibility in organic search results when local users are looking for the products and services you offer. If you want to attract a local audience you will need to create a Google My Business profile and a Bing profile. This will put your business on the map. Further profile optimisation can then be incorporated into your SEO strategy, as well as applying location-targeting through your website content to make your site more relevant to the local target area.
Backlinks are incoming links to your site from a third party site. The important thing to remember, is quality over quantity. Google assesses the quality of your backlinks based on authority, trust and relevance of the link to your website content. Building backlinks from high authority, relevant domains is a great way to enhance your SEO and increase your own domain authority. The strongest ranking signals Google receives is the level of authority and trust a domain has accrued, and this is why quality backlinks are such an important part of an SEO strategy.
SEO is an important element of the marketing mix. A company needs to invest in SEO if they want their website content to be found by people searching online. Unless your business has very strong brand awareness and authority, your web content is unlikely to attract much traffic without applying an effective SEO strategy. A good SEO strategy will help your site to gain more visibility in Google and across other search channels for a variety of keywords that are important to your business. This will increase traffic to your website, resulting in more leads and conversions. SEO will make your website work harder for your business and will help to increase ROI.
How long SEO takes does depend on a number of factors. The level of competition is always going to dictate how easy or hard it will be to achieve your business goals. It will also depend how much authority and trust your site has already accrued. New domains will take time to gain trust and authority with Google, and until your domain is a bit more established, it is unlikely to generate a lot of organic traffic in initial months. However, if you implement an SEO strategy from the moment your site is launched, follow Google Best Practice guidelines and work at generating positive reviews, building quality, relevant backlinks and driving engagement with your users via social channels and content marketing, then you will be helping to accelerate the process and you will see results a lot more quickly. If you have an established site, and you have just implemented a new SEO strategy, you should start to see results within 3 months.
There are many different SEO strategies used by agencies across the World, but the reality is that some work, and some sadly don’t. Best Practice SEO Guidelines are produced and revised by Google on a regular basis, so if you follow the best practice principles you should feel confident that you will get results from your investment in SEO. Google algorithms change frequently, and some updates have a dramatic impact on search results. Some websites may make some gains following an algorithm update, whilst others may be penalised. Google search is a constantly evolving marketplace, and there are many external factors that SEO agencies and webmasters have no control over, such as algorithmic changes, competition, economic climate, seasonal fluctuations, and Covid-19, which has resulted in a great deal of volatility in search indexes due to changes in user search behaviour and demand. Any good SEO agency will work to optimise your website in line with current best practice principles and in response to recent algorithm updates. This will give your site the best possible chance of gaining increased visibility and traffic through organic search results, and will help your brand to gain competitive advantage.
Keywords are words or phrases that people use to search for products and services online. Keywords help your website get found in Google and other search engines. You need to get smart with keywords and optimise your website with keywords that will present the most opportunity for capturing the attention of your target audience. Researching target keywords and establishing how easy or difficult it will be to achieve results with them is key to creating a successful SEO strategy.
There are many benefits to investing in an SEO strategy for your business. Implementing best practice SEO will help your website get found more easily by people searching for the products and services your business provides. This results in higher volumes of targeted traffic landing on your website, increasing leads and conversions. There are many factors that correlate to page rank, which will result in increased brand visibility and traffic to your site, but the main factors to work on as part of an SEO strategy is site speed, mobile usability, gaining credible and relevant backlinks, creating useful and relevant content and optimising your site with focus keywords that are important to your business.
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Want to outrank your competitors?
Improve your website SEO
Book a FREE Audit today
Call us on 01256 229073
Or complete the form below